Debbie Land, Cape Leisure Corporation’s Vice President of Operations, has more than 20 years of experience in the hospitality and tourism industry. Land provides Cape Leisure clients with expertise in key aspects of successful hospitality operations, including food, retail and lodging operations, facility maintenance, human resources, safety and risk management, and customer service programming and implementation.
Prior to assuming her current position in 2012, Land served as General Manager for one of the nation’s historic landmarks, the Natural Bridge of Virginia. In her role there, Land was responsible for the overall management and fiscal performance of the property, which includes two primary attractions, three ancillary attractions, a 150-room hotel, and food and retail outlets. She was also responsible for overseeing administrative functions such as facility management, marketing, accounting and human resources.
Prior to working at the Natural Bridge, Land held several positions of increasing responsibility with Delaware North Companies Parks & Resorts’ operation at Kennedy Space Center Visitor Complex. She served as General Manager of Tour Stop Operations, where she was responsible for the day to day operations of three attraction venues that were part of the Kennedy Space Center Visitor Complex tour of NASA’s restricted areas. These three venues, totaling 150,000 square feet of interior visitor spaces, included two food and beverage outlets and two retail outlets, with more than 1.2 million annual visitors.
Land also served as General Manager of another high profile Kennedy Space Center Visitor Complex attraction, the Astronaut Hall of Fame, which saw 500,000 visitors annually. In this role, she was responsible for facility maintenance, exhibit maintenance, ride operations, admissions, ticketing and retail operations.
Land began her career at Kennedy Space Center Visitor Complex as Promotions Manager in 1997 and was quickly promoted to Senior Marketing Manager, responsible for public relations, advertising, promotions and marketing research.
Land was honored by the National Aeronautics and Space Administration with the NASA Distinguished Public Service Medal for her outstanding management of the Astronaut Hall of Fame and her leadership role in the 2007 Kennedy Space Center Space and Air Show. In addition, during her tenure at Delaware North Parks and Resorts and Kennedy Space Center, Land was honored as both Kennedy Space Center Visitor Complex Manager of the Year, and Delaware North Companies Parks and Resorts Manager of the Year.
Land, a Tennessee native, holds a Bachelor of Arts degree in Communications from Carson-Newman College where she was recently elected to the Alumni Board of Directors.